Product thinking

Designing the right thing, not just designing things right.

My product contribution spans opportunity framing, feature prioritisation, customer insight, stakeholder alignment and delivery decisions.

Ownership

Feature priorities

At Baillie Gifford I influenced broader product roadmaps while taking more direct ownership of feature prioritisation for the main website redesign and design system.

End-to-end

Arch

Arch extends that experience into independent product development: proposition, commercialisation, UX, UI, brand, marketing and technical trade-offs.

Explore Arch

Approach

Evidence, trade-offs and outcomes

I bring customer evidence into prioritisation, clarify what problem a feature solves and balance desirability, feasibility, risk and business value.