06 / Collaborative design leadership
Scottish Mortgage — Website
Creating clarity and quality across internal designers and an external agency.
The challenge
One direction, multiple teams
Internal UX designers and an external agency needed shared expectations and a coherent way of working.
My role
Lead without taking over
I set design direction, supported team members and worked with the agency to align decisions, resolve differences and maintain experience quality.
Outcome
Empowered delivery
Clearer reviews and alignment gave designers space to own the work while benefiting from senior guidance. The existing portfolio cites a 30% increase in engagement with key insight and video content; verify attribution and measurement before publishing.