Building a research capability
Embedding discovery, testing and learning into how teams define problems and make decisions.
Research needed a more consistent role
Research was not always embedded early enough in projects to influence decisions.
Build the capability and change the habits
I established the direction for the research function and embedded a discover, test and learn cycle into project delivery. As the capability matured, I steered the team towards deeper strategic questions and end-to-end journey mapping.
Evidence as an expectation
Research became more widely requested across the business. Work included a two-month research exercise on insight content for existing and prospective clients.
Research adoption
The programme helped establish discovery, testing and learning as repeatable practices. I have omitted an earlier adoption percentage because supporting internal measurement is unavailable.