Baillie Gifford: Design system
Treating a design system as a product: prioritising shared capabilities, establishing principles and creating foundations for adoption.
Consistency at scale
A broad digital estate needed a more consistent, reusable approach to design, reducing variation and repeated effort across teams.
Owning the design system roadmap
I owned the design system roadmap and feature priorities, leading the direction of a shared design capability in collaboration with designers and engineers. I determined which foundations and components to address, balancing immediate delivery needs with consistency and long-term maintainability.
Shared foundations
The Figma design system was completed as a shared source of truth. Translating the system into coded CMS components was identified as the next stage; it should not be described as completed without confirmation.
Efficiency and adoption
I am not permitted to retain or publish Baillie Gifford internal artefacts or supporting metrics. This is a narrative account of my role and decisions; any diagrams on this page must be original, generic explanations rather than recreations of confidential material.